Multi-city event layouts, sponsor integration, and technical documentation for a long-running public event series
The Color Run Romania, organized by Kick Off Events, has been one of my longest-running event collaborations: a recurring public event series that transformed city streets, parks, squares, and seaside locations into colorful, safe, and easy-to-navigate experiences.
My role was to translate the event format into clear, buildable, and approvable layouts: festival villages, sponsor areas, public access, evacuation logic, traffic restrictions, and technical documentation.
Across multiple editions and locations, the work required a balance between consistency and adaptation. Each city needed the same recognizable event experience, but every site brought different constraints: streets, parks, public squares, access points, local authority requirements, audience flow, sponsor visibility, and production logistics.
Selected locations include Bucharest, Cluj-Napoca, Timisoara, Iasi, Mamaia, and other Romanian cities.
The Color Run Romania — public event experience across multiple Romanian cities.
Role
Event layout, festival village planning, sponsor-space integration, technical documentation, evacuation logic, public access studies, traffic-restriction documentation, and coordination drawings.
Scope
Event masterplans
Festival village layouts
Sponsor and activation areas
Stage, start, finish, and public-zone positioning
Public access and circulation studies
Traffic-restriction documentation where required
Evacuation layouts
Emergency access and gathering points
Toilets, bars, first aid, hydration, registration, merchandise, and support areas
Technical plans for authorities, production teams, and suppliers
Updates and adaptations across multiple cities and editions
Bucharest layout plan — festival village, sponsor areas, stage, start/finish logic, access gates, services, and temporary infrastructure.
Collaborators
The work was developed in close coordination with Kick Off Events, local consultants, authorities, sponsors, and service providers.
Sponsor areas and brand activations were integrated into the wider event layout according to each edition’s communication needs, production requirements, visitor flow, and available site conditions.
Challenge
The Color Run is designed to feel simple, joyful, and accessible for participants. Behind that experience, however, is a complex temporary event system.
Each edition had to coordinate running routes, access points, start and finish areas, sponsor activations, public services, stage zones, hydration, first aid, emergency routes, traffic restrictions, and approval requirements.
The challenge was to keep the event clear, safe, and recognizable while adapting it to very different urban and public-space contexts.
Solution
I developed city-specific layouts and technical documentation that helped each edition move from location constraints into a coordinated event plan.
This included organizing the relationship between the running route, start and finish areas, public access, color zones, sponsor spaces, stage areas, bars, toilets, first aid, emergency access, technical infrastructure, and production needs.
For sponsor activations, the planning also had to support visibility, visitor flow, photo opportunities, and integration into the larger event experience without blocking circulation or reducing clarity.
The documentation also included evacuation overlays, emergency signage, gathering points, access gates, temporary fencing, service areas, and traffic-restriction logic.
3D aerial visualization used to communicate sponsor placement, public access, stage position, services, and visitor flow before the event.
Evacuation overlay — emergency routes, gathering points, signage, and public-safety planning integrated into the event layout.
Deliverables
General event layout
Sponsor-space integration
Activation-zone layout
Public access plan
Evacuation plan
Traffic-restriction plan
Emergency signage and gathering-point plan
Stage, start, finish, and FOH positioning
Production and support-area layouts
City-specific plan sets
3D aerial visualizations
Presentation visuals for sponsor and stakeholder alignment
Updated drawing sets after feedback
Outcome
The documentation supported a long-term, multi-city event series by making each edition easier to understand, coordinate, approve, and build.
Across several years and locations, the work helped connect a joyful public event experience with the technical planning needed behind it: clear flows, integrated sponsor spaces, coordinated public services, and approval-ready documentation.
All images, drawings, brand assets, logos, and third-party visual materials remain the property of their respective rights holders and are shown here with permission for portfolio purposes only.
